Cartier announced that the British actress Vanessa Kirby would be the face for the brand’s La Panthere signature perfume. The campaign photos were shot in a tropical forest and feature the actress wearing a red sheer dress. This outfit perfectly matches the panther logo etched on the bottle.
Cartier La Panthere Perfume Commercial
Vanessa Kirby strolls through lush greenery in her flowing dress, while sparkling water glistens behind her. At the end, the powerful and majestic panther appears in a dramatic way – as a nod towards the fierce nameake of the fashion house. The La Panthere campaign captures its essence – wild and untamable.
Vanessa Kirby for Cartier La Panthere Campaign
Vanessa Kirby, ambassador for Cartier’s watchmaking, jewelry and fragrance campaigns, makes her debut as La Panthere. The iconic perfume is the focus of the campaign. She also starred in a Gucci Fashion Ad.
Cartier has always been associated with elegance, strength and determination. The panther is a symbol of these qualities. Louis Cartier nicknamed Jeanne Toutsaint, “La Panthere”, due to her untamable nature. The high-fashion brand found in Kirby a representative that embodies panther’s essence with her fierce, protective personality.
The actress is best known for her portrayal of Princess Margaret on Netflix’s The Crown. She transforms effortlessly into her feline alter-ego, guided by instinct, reflecting her fearless, bold personality.
Cartier La Panthere Notes
Mathilde Lawrence, the perfumer behind La Panthere, is responsible for its alluring chypre fragrance, which includes subtle notes of apricots, gardenias, and osmanthus. This timeless scent perfectly represents Cartier’s sophisticated and luxurious identity.
